Liz Worley serves as a primary contact and lead for Sebring International Raceway’s sponsor relations, advertising, social media, visual design, promotions, and hospitality among other broad responsibilities.

Since joining the Sebring team in 2018, she has developed multiple enhancements that have improved the Raceway’s brand position and have enhanced its already lofty role as one of the world’s most historic racing facilities. Her primary role consists of driving awareness of sebring events, increasing guest value and providing business partners with sales-driven opportunities with one of the world’s most valued fan bases.

As a long-time resident of the Sebring community, Worley has first-hand knowledge of the role Sebring plays in the world of motorsports and specifically sports car endurance racing. She is well positioned to help lead efforts to continue the growth of the Mobil 1 Twelve Hours of Sebring and IMSA.